50 most expensive Moldavian brands have been determined within the project "MDBrand-2010. TOP-50 Moldovan Brands", carried out by the MPP Consulting (Ukraine) and Incredocon (Moldova) agencies, entering the rating association FutureEurope.
The project identified the current market value of the most expensive Moldavian brands, basing on the activity of the companies-owners of the brands, their positions on the market and prospects for development both the companies and the brands.
The rating "MDBrand-2010. TOP-50 Moldovan Brands" covers only the brands, created in Moldova or for the Moldavian goods (services), irrespective of their further repute within the country or on the world markets.
The geographical belonging of the brands to Moldova was the main criteria for selection.
The calculation methods of the brand cost are based on the assessment of activity of the companies, using the brand, and take into account a number of factors, reflecting the market conditions, possible treats and prospects for development of the brand and the corresponding sectors at most.
The brand’s value includes a cost of a trade mark (name) without the productive capacities, company’s infrastructure, patents, inventions and other material and intellectual values.
The most expensive Moldova’s brand – Cricova ("Cricova" SA) – was estimated at $12 million.
The brand Bucuria takes the 2nd place - $9 million, followed by:
3. Chisinau - $9,5 million
4. Aroma ("Aroma" SA) - $7,8 million
5. Buchet Moldavii ("Buchet Moldavii" SA) – $6,7 million
6. VictoriaBank - $5,2 million
7. Moldcell - $4,5 million
8. Purcari ("Vinaria Purcari" SRL) - $4,4 million
9. Bostavan ("Vinaria Bostavan" SRL) - $4 million
10. Green Hills – $3,55 million
11. Kvint ("Kvint" SA) – $3,25 million
12. MAIB - $3,2 million
13. Moldtelecom – $2,7 million
14. Unite - $2,4 million
15. Gura Cainarului - $2,2 million
16. Zorile – $1,85 million
17. Starnet – $1,65 million
18. Bomba – $1,55 million
19. Dionis Club ("DK-Intertrade" SRL) - $1,4 million
20. Banca de Economii – $1,3 million
21. Carmez – $1,22 million
22. Acorex ("Acorex Wine Holding" SA) - $1,1 million
23. Moldindconbank – $1,08 million
24. Patria – $1,05 million
25. Fidesco - $1 million
26. Nr1 – $0,98 million
27. Maximum – $0,9 million
28. Lapmol – $0,89 million
29. Resan – $0,87 million
30. Vita – $0,85 million
31. Domnita - $0,8 million
32. Moldasig – $0,79 million
33. Natur Bravo – $0,76 million
34. Alina Electronic – $0,72 million
35. Zernoff ("Zernoff" SRL) – $0,65 million
36. Alo – $0,63 million
37. Floare - $0,6 million
38. Spicul de Aur ("Enteh" SA) – $0,58 million
39. Milestii Mici ("Milestii Mici" SA) – $0,53 million
40. Bemol - $0,5 million
41. Chateau Vartely ("Chateau Vartely" SRL) – $0,48 million
42. Comrat ("Vinuri de Comrat" SA) – $0,45 million
43. Nefis – $0,43 million
44. Viorica Cosmetic – $0,42 million
45. Tomal ("Tomai-Vinex" SA) – $0,41 million
46. Dionysos-Mereni ("Dionysos-Mereni" SA) – $0,37 million
47. Incomlac – $0,35 million
48. Lion-Gri ("Lion-Gri" SRL) – $0,33 million
49. Alba – $0,32 million
50. Aqua UniQa - $0,3 million
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